According to Google: ‘Insights Africa is a new interactive tool providing data about the online behaviour of urban consumers in five key African markets: Ghana, Kenya, Nigeria, Senegal, South Africa and Uganda. Get data on internet, mobile and computer usage in Sub-Saharan Africa. You can also find out interesting insights on drivers and barriers for internet usage’
This Google free tool contains many insightful videos and everything is laid out in easy to understand bite size modules. This Google initiative to give free insight into Big Data is extremely commendable and will surely see support for Google Adwords and Adsense support increase in the long term. Google has yet again not only said that they do no Evil, but has consistently put their ‘money where their mouth is’, so to speak, with initiatives that sees to support the long term popular user support of their brand.