You can win free food at McDonalds with your mobile phone. In what is set to be a game changer for mobile marketing efforts, McDonalds has stepped up by releasing various games that allow you to actually win food and allow facebook and others to generate sustainable mobile revenue from this new marketing angle.
Already the McDonalds games are reaching popularity faster than you can say ‘macd’ – This is the new revenue stream for mobile, where platforms such as Facebook and Twitter can generate mobile revenue by promoting addictive social media games that is both marketing, fun, interesting and a competition.
All in one mobile revenue streams that could generate huge revenue for early adopters. Surely GM would return it’s advertising budget to Facebook if they could provide a car game that allows you to enter a compitition to win a real actual car by playing a game?