In a move that could see Facebook Advertising sold through digital add exchanges (There is only really Google DoubleClick, well and Right Media..)
This move means that Facebook will make available a certain amount of advertising slots to digital advertising exchanges and that clients can now purchase Facebook advertising as part of a directed and marketing strategy.
Facebook advertising was offering an extremely successful method of advertising as it was internal and returned good results. With this move people will be able to compare Facebook results, costs and other metrics with their overall results and with Facebook’s rich media and diverse user base it should see growth in advertising revenue for Facebook.
