The Federal Communications Commission (FCC) in the USA ammendments to the Telephone Consumer Protection Act of 1991 has now come into effect in the United States.
It is now illegal to cold call a home consumer without express written consent from the consumer to do so.
Then, even with express written consent, a consumer needs to be able to unsubscribe to any or all future automated cold calls, both to mobile and fixed lines.
Then, the marketing organisation is also not allowed to exceed a certain percentage of ‘dropped’ calls, per marketing campaign as well as various other exclusions, to marketing health products, etc. has been added to the Telephone Consumer Protection Act of 1991.
With this move, it is expected that total bans on marketing emails and other electronic communication will follow, where it is also illegal to send unsolicited marketing email to home consumers without express written consent to do so. Should the same bounce percentages be applied to emails as to spam phone calls, one can expect to see rapid declines in spam emails. The USA is still the leading email spammer nation with a large percentage of world wide spam originating from the United States of America.
