Ads Integrity Alliance was formed between Google, AOL, Facebook, Twitter and the IAB. The goal is identifying and removing bad ads from all corners of the web.
Google says: ‘In 2011, Google alone disabled more than 130 million ads and 800,000 advertisers that violated our policies on our own and partners sites, such as ads that promote counterfeit goods and malware. No individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web. As StopBadware has shown, the best way to tackle common problems across a highly interconnected web, and to move the whole web forward, is for the industry to work together, build best practices and systems, and make information sharing simple.’